Michal and Yfah met at kickboxing class where they first decided to join forces. Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since. Yfah Burstin is a business expert specialising in product marketing. She holds an MBA (Tel Aviv University) and a B.Sc. (the Technion). When Michal and Yfah first set up their design studio it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Later on they set up to form their design brand Wishlist, designing objects they wished they had.